Marketing strategy for small businesses
Know who to sell to and what to say
That's marketing strategy. We find your best customers, sharpen your message and plan where it goes. You get it all on one page, whatever your business.
CaféBeforeGreat food, great vibes!
AfterHot bagel and a coffee, $6, ready in a minute.
One business, start to finish · What to say
Most ads say too much. We cut yours to one line
Let's follow one business through it: a driveway sealer. Scroll to watch their door hanger get marked up.
The draft said: We do it all: driveways, interlock, lawns, snow removal, gutters and more. Best prices in town. 20+ years experience, fully insured, free quotes, quality you can trust. Call now.
- Pick one thing
- Everyone says this
- Show proof instead
- Add a deadline
The clean version says: Your driveway, sealed in one day. Dry by dinner. 4.9 stars from 212 neighbours. Book by May 30, save 10%.
Where and when
Then where it goes, week by week
- Week 1
Door hangers on the best-fit homes
Only the four homes that fit. The rest of the street can wait.
- Week 2
Search ads, close to home
Show up when people nearby search for driveway sealing. Same line, same deal.
- Week 4
A postcard for anyone still thinking
Two homes haven't booked yet. A reminder lands before the deal runs out.
- Week 6
Three driveways done. The neighbours notice
A sign goes on every finished lawn. Two neighbours ask for a quote without being asked.
What you get
The whole plan, on one page
This is the real thing you get, filled in for the driveway example. Run it yourself, or have us run it with you.
Get your planHomeowners with faded driveways who already pay for yard work. About 1 in 4 homes.
Mapleview Paving: cheaper, booked 3 weeks out. Riverside Asphalt: few reviews. Your edge: done in one day.
Your driveway, sealed in one day. Book by May 30, save 10%.
- Week 1 · Door hangers
- Week 2 · Search ads
- Week 4 · Postcards
- Week 6 · Lawn signs
May 1 to 30. 400 door hangers on 12 best-fit streets.
Answer quote requests the same day. Text a reminder the night before.
Questions
Quick answers
No. You get a plan you can act on, and we can help run it.
Works well with
Often paired with
Ready when you are
Tell us a little about your business. We'll take it from there.