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Google Business Profile setup and optimization

Be the one they call

Your Google profile is often the first thing people see, before your website. We set it up properly, keep it fresh and help you collect the reviews that move you up the map.

Let's talk See plans
  • Setup and verification
  • Categories and services
  • Hours and service area
  • Photos and posts
  • Review replies
  • Monthly report
Try itFill in a profileTap each job and watch the shop climb the map.
Map spot#9for “bakery near me”
Profile strength30%

Calls and visits, example month

4Calls
11Directions
6Website clicks
A small bakery's Google Business Profile on a phone at the counter

Sound familiar?

People drive past us to a place with more reviews.

Our hours on Google are from two years ago.

We're not even sure we have a profile.

We can help with that.

Who gets the call

Three things decide the map

Google picks local results by relevance, distance and prominence. Scroll to fix what can be fixed.

01 / 06 · Right nowSomeone nearby types “bakery near me”Google looks at every bakery around them and shows three on the map.
bakery near me

Top 3 on the map

  1. 1Crumb & Co.4.6(212) · 0.3 km
  2. 2Rise Bakehouse4.7(341) · 0.9 km
  3. 3Golden Crust4.3(96) · 0.7 km
  4. 4Sweet Oven4.5(158) · 1.4 km
  5. 5Daily Loaf3.9(41) · 0.5 km
  6. 6Butter Lane4.4(73) · 1.8 km
  7. 7Kneaded4.8(37) · 2.1 km
  8. 8Maple Lane Bakery3.6(5) · 1.2 km
  9. 9Corner Rolls3.7(19) · 0.9 km

2 calls this weekExample week

  1. Someone nearby types “bakery near me”: Google looks at every bakery around them and shows three on the map.
  2. Distance: How far you are from the person searching. Nobody can change this one, so we work on the other two.
  3. Relevance: The right categories, services and words tell Google you match the search.
  4. Prominence: Reviews, ratings and your replies show Google that people trust you.
  5. Photos and posts: They don't move you on the map, but they're why people pick you once you're there.
  6. In the top three: Crumb & Co. is closer to this person, so it stays first. You're in the three, and that's where the calls come from.

How it works

Three simple steps

01

Check

We look at your profile, your competitors and what people search for near you.

02

Fix

Verification, categories, services, hours, service area, photos and the first posts.

03

Keep it fresh

New photos, posts and review replies every month, with a short report.

Questions

Quick answers

It's the free listing that shows your business in Google Maps and beside search results, with your hours, photos, reviews and phone number. It used to be called Google My Business.

Want to show up in Google Maps?

Send us your business name. We'll check your profile and tell you what to fix first.